Home2024-10-02T11:51:47+00:00

The

Connected Packaging
and Experiences

Studio

About Us

We connect brands to their audiences in today’s digital world.

Established in 2015, Appetite Creative’s team is a unique blend of mixed experiences with a love for all things creative. We worked in well-known agencies, small agencies, big huge corporates, freelance, and startups.

Our Capabilities

Branding2024-10-02T11:39:34+00:00

We understand the importance of brand identity and work closely with our clients to develop strong, consistent branding strategies that resonate with their target audience and differentiate them in the marketplace.

UX & UI design2024-09-10T10:20:35+00:00

We prioritize user experience and interface design in our projects to ensure intuitive and engaging experiences for your customers. Our team can help you create compelling interfaces that enhance your brand identity and increase user engagement.

Blockchain2024-09-10T10:20:07+00:00

Our blockchain specialists can assist you in leveraging this cutting-edge technology to create secure, transparent, and decentralized solutions for a wide range of industries, from finance to supply chain management.

Web & Mobile Apps2024-09-10T10:18:52+00:00

We have the expertise to develop customized web and mobile applications that are user-friendly, functional, and scalable, utilizing the latest technologies and programming languages.

Connected Packaging2024-09-10T10:16:45+00:00

Our team can design and implement innovative packaging solutions that incorporate technology to enhance customer engagement and provide valuable data insights.

Brands who chose smart &
sustainable packaging

Iberia Kids

Articles Press

Big ones. Small ones. Square ones. Hexagon ones. These are some of the awards we’ve won, and we’re pretty proud of them… if we may say so ourselves

FAQ

3 Examples of Connected Packaging2024-07-30T10:19:44+00:00

Woodlands Dairy’s challenge was to effectively communicate their sustainability initiatives to a diverse audience so they partnered with Tetra Pak and Appetite Creative. Through a QR code on cartons, consumers accessed an interactive quiz, promoting sustainability awareness and Woodlands Dairy’s efforts, resulting in a 30% increase in sales and 2min and 14sec of average engagement time. To continue, Bacardi aimed to enhance brand loyalty and showcase versatility through an engaging app, resulting in repeated user engagement with an average session length of 2min and 30sec. The campaign distributed 12 bottles of rum and over 900 mojitos, creating brand awareness and demonstrating the success of their interactive and stylish approach. Recently, Emmi Good Day also partnered with Appetite Creative to use QR Codes on Tetra Pak packaging, resulting in a four-month campaign that garnered 45,897 game plays and an average user time of 1 minute and 41 seconds. Market research questions were answered over 50,000 times, enhancing consumer understanding and making this connected packaging project a successful initiative.

Why is Connected Packaging important?2024-07-30T10:19:01+00:00

Connected packaging is important as it enhances consumer engagement and experience by providing real-time information and interactive features, fostering brand loyalty. It also enables businesses to gather valuable data on consumer behavior and product usage, aiding in targeted marketing and supply chain optimization.

Connected Packaging in 20232024-07-30T10:18:20+00:00

In 2023, the survey found that 81.5% of respondents had used Connected Packaging as a brand in the last year, showing a significant increase compared to 2022 (46%). The survey further revealed that 88% of respondents plan to increase their investment in digital marketing spend in 2023, compared to 59% in the previous year. In terms of Connected Packaging campaigns, a staggering 88% claimed to have plans for such campaigns this year.

What is connected packaging?2024-07-30T10:16:59+00:00

Connected packaging modernizes the consumer experience by integrating internet-enabled features into product packaging. Utilizing technologies like QR Codes, Near-Field Communication (NFC), and RFID chips, it enables direct engagement between brands and consumers via smartphones. It makes packaging a gateway for accessing product details, interactive content such as games and quizzes, while helping brands collect first-party data.

Go to Top