Book Appetite2024-10-01T07:23:41+00:00

CONNECTED PACKAGING

The Game-Changing Marketing Tool

“Connected Packaging: The Game-Changing Marketing Tool” by Jenny Stanley is an essential guide for marketers, brand managers, and packaging professionals seeking to revolutionize their consumer engagement strategies. This comprehensive book explores the rapidly evolving world of connected packaging, from its historical roots to cutting-edge applications and future trends.

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what’s inside

⁠The Evolution of Connected Packaging2024-09-07T04:51:43+00:00

A chronological journey from barcodes to advanced technologies like NFC and AR

Technology Behind Connected Packaging2024-09-07T04:51:20+00:00

In-depth explanations of QR codes, NFC, Bluetooth beacons, and digital watermarking.

⁠Business Case for Connected Packaging2024-09-07T04:51:00+00:00

Insights into marketing, supply chain management, and sustainability benefits.

Case Studies and Industry Examples2024-09-07T04:50:28+00:00

Analysis of successful campaigns and lessons learned.

Consumer Experience2024-09-07T04:52:19+00:00

Understanding interactive engagement and leveraging behavioural insights.

⁠Designing and Implementing Connected Packaging2024-09-07T04:49:44+00:00

Strategic planning and implementation strategies.

⁠Future Trends2024-09-07T04:49:18+00:00

Emerging technologies, market predictions, and potential challenges.

Regulatory and Ethical Considerations2024-09-07T04:52:48+00:00

Compliance, privacy, and ethical marketing practices.

Director – Global Strategic Sectors- Domino Printing Sciences

It’s a long overdue and inspiring insight into the key challenges and opportunities available with the evolution in connected packaging.

CEO and Co-founder at Polytag Limited

Jenny is a powerhouse in the world of connected packaging – super knowledgeable, always curious and a keen collaborator. Her energy is infectious and she has regularly brought the industry together to extend the limits of what can be achieved with next generation solutions

Brand Director at Packaging Europe

Today, as almost every human system is transformed by digitization, the proliferation of connected packaging is both essential and inevitable. Jenny’s timely book is a must read.

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CONNECTED PACKAGING

The Game-Changing Marketing Tool

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