“Find a gift that makes Her Sparkle” or “Gifts to make you sparkle” produced a CTR that blew Pandora away: 3% of the male audience clicked through, which is 15 times the benchmark.

The female audience was also a massive success with 4.54% of our target audience having engaged with the ad and clicked through, a staggering 22 times the benchmark! Overall, our Whatsapp sharing campaigns for Pandora have generated an impressive 0.49% of users engaging in Whatsapp sharing, that’s on top of a staggering CTR