Connected Packaging

Tetra Pak

Tetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand has been focusing on sustainability and working on innovative ways of incorporating it into all aspects of their processes. Tetra Pak are on a journey to become more sustainable and want to take their consumers along with them on their journey, by sharing their efforts and educating them on environmental issues.

For the second year in a row, Appetite stepped in to help them spread and promote their sustainability message, by merging Tetra Pak’s commitment to the environment, with Appetite’s expertise in web app creation and marketing. 

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We developed games accessed through connected packaging, and created social media assets to support them.

  • 01

    Game Creation

    Created 3 games related to the topics of “Renew”, “Reduce” & “Recycle”

  • 02

    Game Development

    The games were all hosted on one URL, so every time someone visited the url by scanning a QR code, it would randomly and automatically load a different game

  • 03

    Social Media Content Creation

    We made 2 sets of social media templates: one focusing on fun facts and the game branding; and the other to educate about games existence, environmental facts, demonstrate how to access the games, and to educate about Tetra Pak’s sustainability

Results

Tetra Pak wanted to find ways to integrate their products while educating consumers about their sustainability efforts. Appetite achieved that through connected packaging, by creating games that were found through the scanning of QR codes on the Tetra Pak packages. To create awareness about the games and sustainability, we also produced social media templates to be shared on Tetra Pak’s social channels. 


In total we delivered Tetra Pak the game design, game development and build, social media assets and access to an admin dashboard that can be used for data collection. Our results have been quite impressive and we only expect them to grow. So far we have achieved 43,397 scans on packaging, 49,584 users played the game, which lead to 513,951 website page views with 2:00 min average time spent on the page.

Client feedback

“The team effectively managed the relationships between their two clients actively offering up suggestions to reach the maximum potential in the development. Because of their effective communication skills, they were able to deliver a professional, fully-functioning solution. They have ideas and expertise that pushed us toward the best end product. Instead of blindly following our brief, they gave us feedback to benefit the collaboration. They were also very flexible, allowing for personal, quick service." Susanne McKinley; Marketing Manager TetraPak

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