Tetra Pak wanted to find ways to integrate their products while educating consumers about their sustainability efforts. Appetite achieved that through connected packaging, by creating games that were found through the scanning of QR codes on the Tetra Pak packages. To create awareness about the games and sustainability, we also produced social media templates to be shared on Tetra Pak’s social channels.
In total we delivered Tetra Pak the game design, game development and build, social media assets and access to an admin dashboard that can be used for data collection. Our results have been quite impressive and we only expect them to grow. So far we have achieved 43,397 scans on packaging, 49,584 users played the game, which lead to 513,951 website page views with 2:00 min average time spent on the page.