Connected Packaging & Experiences

Rani Juice

  • > 4 Minutes

    Average session length

  • 120%

    Entry Goals Achieved

  • 40%

    of entries through to final submission

  • UI/UX Design
  • Augmented Reality
  • Real Time Analytics

Rani Float is one of Coca-Cola's most fun and innovative products. The Juice drink with real fruit pieces can be enjoyed simply by following a few simple rules: Shake-Drink-Chew-Tap Shake the can before opening and chew as you drink, there real fruit pieces will need it!


When you think you're done, tap the can and get all the best chunks out. Coca Cola wanted to attract customers for the drink, so they asked Appetite creative to create a competition to engage their young audience. They wanted cutting edge technology, fantastic design, and a unique experience. 

AN AUGMENTED REALITY APP WHICH USED IMAGE RECOGNITION TO IDENTIFY THE FOUR FLAVOURS ON OFFER

Desktop View
Mobile View

Challenge

Acquired as recently as 2014, Coca Cola asked Appetite Creative to create a competition to engage their young audience. At the same time, they wanted their customers, as well as potential new customers, to know that Rani has real fruit pieces, higher juice content, reduced sugar and real fruit flavour. Offering the prize of tickets to a football match, we needed to create something in both Arabic and English that would run throughout the middle east.

Solution

Our team developed an augmented reality app which used image recognition to identify the four flavours on offer. We wanted to drive purchases through challenges. We gave the app a great modern design and helped our client by collecting the right information through it. This way, we were able to offer the prize and the experience to the user, and data such as location and peak selling times to the client.

Result

We achieved an average session length of over four minutes.Data such as location and peak hours of use, all broken down in to fine details and stored in a clean and easy to use database. Fully compliant with GDPR, 120% of entry goals have been achieved with almost all users going through to the end of the game.

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