Building Consumer Trust Through Transparent Data Practices in Connected Packaging
Connected packaging is creating new opportunities for brands to engage consumers, personalise experiences, and collect [...]
Streamlining Integration: How to Seamlessly Incorporate Connected Packaging into Your Existing Systems
Connected packaging is becoming a core part of how brands manage engagement, transparency, and product [...]
The Rise of Serialised QR Codes
Serialised QR codes are having a moment. Interest has jumped significantly in our 2026 Global [...]
5 Things the 2026 Global Connected Packaging Survey Tells Us About Where Marketing Is Going
Every year our Global Connected Packaging Survey gives us a snapshot of where the smart [...]
Gamification in Connected Packaging: Why 67.7% of Brands Are Playing to Win in 2026
Fifteen percent year-on-year growth. That's how fast gamification is being adopted in marketing campaigns according [...]
Connected Packaging Has Gone Mainstream. What That Means for Your Brand in 2026
The results of our fifth annual Global Connected Packaging Survey are in, and they tell [...]