Why Anti-Counterfeit Has Become the #1 Driver for Connected Packaging in 2026
Something significant shifted in this year's Global Connected Packaging Survey data. For the first time, [...]
FMCG Turns Packaging Into a Loyalty & Community Builder
Loyalty Should Start on the Pack In FMCG, loyalty is often treated as a post-purchase [...]
Industry confidence in connected packaging reaches new high of 92.3% in latest survey
Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today [...]
FMCG Connected Packaging Data Asset Strategy
FMCG Connected Packaging Data Asset: Turning Packaging Into Intelligence In today’s competitive FMCG landscape, brands [...]
Industry confidence in connected packaging reaches new high of 92.3% in latest survey
Industry confidence in connected packaging reaches new high of 92.3% in latest survey Industry confidence [...]
FMCG Turns Packaging Into a Revenue Channel
For decades, packaging has been treated as a cost centre a necessary expense to protect, [...]