The Rise of Serialised QR Codes
Serialised QR codes are having a moment. Interest has jumped significantly in our 2026 Global [...]
5 Things the 2026 Global Connected Packaging Survey Tells Us About Where Marketing Is Going
Every year our Global Connected Packaging Survey gives us a snapshot of where the smart [...]
Gamification in Connected Packaging: Why 67.7% of Brands Are Playing to Win in 2026
Fifteen percent year-on-year growth. That's how fast gamification is being adopted in marketing campaigns according [...]
Connected Packaging Has Gone Mainstream. What That Means for Your Brand in 2026
The results of our fifth annual Global Connected Packaging Survey are in, and they tell [...]
Why Anti-Counterfeit Has Become the #1 Driver for Connected Packaging in 2026
Something significant shifted in this year's Global Connected Packaging Survey data. For the first time, [...]
FMCG Turns Packaging Into a Loyalty & Community Builder
Loyalty Should Start on the Pack In FMCG, loyalty is often treated as a post-purchase [...]