Industry leader Jenny Stanley launches comprehensive book on connected packaging
Industry leader Jenny Stanley launches comprehensive book on connected packaging ‘Connected Packaging: The Game-Changing Marketing [...]
Appetite Creative launches sustainability on-pack connected experience for Tetra Pak
24 July 2024, London – Creative technology studio Appetite Creative has created a new side [...]
Sizzling summer-themed connected packaging inspires personality-based drinks to tantalise taste buds
24 July 2024, London – Creative technology studio Appetite Creative has created a new side panel on-pack communication [...]
Greiner Packaging celebrates 40 years at the cutting edge of innovation with K3® inspired connected experience
5 May 2023, London – Sustainable plastic packaging experts, Greiner Packaging, in partnership with creative [...]
Global Connected Packaging Summit 2024
8 April 2024, London - Back by popular demand, creative technology studio Appetite Creative is [...]
Connected packaging outlook bright for 2024
82% used Connected Packaging as a brand in the last year vs 81% in 2023 [...]
New Asahi Beverages Philippines connected packaging delivers instant wins
1 February 2024, London – Goodday, a cultured milk drink owned by Asahi BeveragesPhilippines and [...]
Smurfit Kappa utilises cutting-edge event app for customer event
4 December 2023, London - Smurfit Kappa, a global leader in paper-based packaging solutions, [...]
Winter-themed connected packaging inspires customers to create personality-based drinks
19 October 2023, London – World leading food processing and packaging company TetraPak, in partnership [...]
Gulf Union Original brand launches connected packaging with a back-to-school boost
3 October 2023, London – Leading producers of juice and beverages, Gulf Union Foods Co, [...]
Jus de Fruits Caraïbes launches Connected Packaging for good
7 September 2023, London - French West Indies fruit juice company, Jus de Fruits Caraïbes,has [...]
Global Connected Packaging Summit 2023
7 June 2023, London - Back by popular demand, creative technology studio Appetite Creative is [...]
New Connected Packaging inspires customers to create personality-based drinks
New connected packaging inspires customers to create personality-based drinks 20 April 2023, London – World [...]
Lost At Sea Press Release
Lost At Sea compete & earn game developed by Appetite Creative 21 March 2023, London [...]
Connected Packaging popularity expected to surge in 2023 to educate customers and improve sustainability credentials
● 81% used Connected Packaging as a brand in the last year vs 54% in [...]
The Psychology Behind QR Code Engagement
Most people don’t scan QR codes because they love QR codes. They scan because something [...]
How Connected Packaging Supports Sustainability Goals
Sustainability is becoming one of the biggest drivers of change across the packaging industry. As [...]
What Consumers Actually Want From Connected Packaging
Consumers today expect far more from brands than static packaging and one-way communication. As connected [...]
How Connected Packaging Is Reshaping Retail Media
Connected packaging is rapidly moving beyond product information and QR code campaigns. As retail media [...]
Building Consumer Trust Through Transparent Data Practices in Connected Packaging
Connected packaging is creating new opportunities for brands to engage consumers, personalise experiences, and collect [...]
Streamlining Integration: How to Seamlessly Incorporate Connected Packaging into Your Existing Systems
Connected packaging is becoming a core part of how brands manage engagement, transparency, and product [...]