Connected Packaging as a Sales Channel | Appetite Creative
For decades, packaging had a clear and limited role: protect the product, inform the shopper, [...]
Post-Purchase Engagement with Connected Packaging
When most brands think about the customer journey, they focus on awareness, consideration, and checkout. [...]
The Psychology of Scanning Packaging: Why Consumers Scan
In today’s fast-paced world, packaging is more than just a protective shell — it’s a [...]
Connected Packaging repeat purchases explained
In today’s crowded FMCG landscape, winning a first purchase is only half the battle. The [...]
Future of 2D Barcodes: What Brands Need to Know
The world of packaging is on the brink of a major transformation. By 2027, traditional [...]
Connected Packaging Engagement: Hidden Value
Most brands pour their energy into getting consumers to the checkout line. But what happens [...]