Data That Delivers: Turning Packaging Into Insight Engines
In today’s fast-paced digital landscape, data isn’t just a competitive advantage—it’s the lifeblood of brand [...]
Connected Packaging and Waste Reduction Guide
Connected Packaging and Waste Reduction Guide Most packaging ends up in the bin — but [...]
Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected [...]
Can Packaging Build Brand Loyalty?
In today’s competitive marketplace, loyalty doesn’t stop at checkout — in fact, it often starts [...]
Shelf Appeal vs. Scan Appeal: How Connected Packaging Redefines Brand Engagement
From Shelf to Screen For decades, packaging design has been all about shelf appeal — [...]
Is Your Packaging Working as Hard as Your Ads?
The Most Overlooked Marketing Channel Is your packaging working as hard as your ads?Brands spend [...]