Industry leader Jenny Stanley launches comprehensive book on connected packaging
Industry leader Jenny Stanley launches comprehensive book on connected packaging ‘Connected Packaging: The Game-Changing Marketing [...]
Appetite Creative launches sustainability on-pack connected experience for Tetra Pak
24 July 2024, London – Creative technology studio Appetite Creative has created a new side [...]
Sizzling summer-themed connected packaging inspires personality-based drinks to tantalise taste buds
24 July 2024, London – Creative technology studio Appetite Creative has created a new side panel on-pack communication [...]
Greiner Packaging celebrates 40 years at the cutting edge of innovation with K3® inspired connected experience
5 May 2023, London – Sustainable plastic packaging experts, Greiner Packaging, in partnership with creative [...]
Global Connected Packaging Summit 2024
8 April 2024, London - Back by popular demand, creative technology studio Appetite Creative is [...]
Connected packaging outlook bright for 2024
82% used Connected Packaging as a brand in the last year vs 81% in 2023 [...]
New Asahi Beverages Philippines connected packaging delivers instant wins
1 February 2024, London – Goodday, a cultured milk drink owned by Asahi BeveragesPhilippines and [...]
Smurfit Kappa utilises cutting-edge event app for customer event
4 December 2023, London - Smurfit Kappa, a global leader in paper-based packaging solutions, [...]
Winter-themed connected packaging inspires customers to create personality-based drinks
19 October 2023, London – World leading food processing and packaging company TetraPak, in partnership [...]
Gulf Union Original brand launches connected packaging with a back-to-school boost
3 October 2023, London – Leading producers of juice and beverages, Gulf Union Foods Co, [...]
Jus de Fruits Caraïbes launches Connected Packaging for good
7 September 2023, London - French West Indies fruit juice company, Jus de Fruits Caraïbes,has [...]
Global Connected Packaging Summit 2023
7 June 2023, London - Back by popular demand, creative technology studio Appetite Creative is [...]
New Connected Packaging inspires customers to create personality-based drinks
New connected packaging inspires customers to create personality-based drinks 20 April 2023, London – World [...]
Lost At Sea Press Release
Lost At Sea compete & earn game developed by Appetite Creative 21 March 2023, London [...]
Connected Packaging popularity expected to surge in 2023 to educate customers and improve sustainability credentials
● 81% used Connected Packaging as a brand in the last year vs 54% in [...]
Micro-Loyalty for Macro-Retention
Why the Smartest Rewards Now Live On-Pack From Big Moments to Daily Value For years, [...]
Seasonal Connected Packaging: On-Pack Food Relevance
Why relevance should live on-pack — not just in campaigns Seasonal connected packaging is reshaping [...]
Home Care Turns Into Rewarded Rituals
Home care brands are entering a new era—one where cleaning, replenishing, and maintaining the home [...]
Beauty Launches With a Hidden Layer: The Rise of On-Pack Obsession in FMCG
The beauty industry has always thrived on aspiration, emotion, and visual appeal. But today’s consumers—especially [...]
Snack Drops Go Digital: How Connected Packaging Is Powering the Next Wave of FMCG Hype
In today’s crowded FMCG landscape, hype can’t live solely in ads, influencer posts, or billboards. [...]
Connected Packaging Nostalgia Marketing Explained
Connected Packaging Nostalgia Marketing in Action Nostalgia is one of the most powerful emotional tools [...]