Connected packaging uses QR codes, NFC tags, or similar technologies to link physical products to digital experiences. It allows brands to engage consumers directly through their mobile devices, providing instant access to content, promotions, and much more.

With connected packaging, the possibilities are endless. You can offer digital content, such as games, recipes, loyalty programs, surveys, product information, or even personalized messages. The goal is to create a seamless, engaging experience that encourages customer interaction and loyalty.

We provide a full-service solution, from designing your connected packaging to creating and managing the digital experiences. Our team ensures that every aspect aligns with your brand’s goals and engages your audience effectively, while simplifying the process for you.

Not at all! Connected packaging is scalable and suitable for businesses of all sizes. Whether you’re a startup or a well-established brand, we can tailor a solution that fits your needs and budget, helping you tap into the power of digital engagement.

Our connected packaging solutions collect several types of valuable consumer data:

Core Metrics:

• Scan rates and engagement time

• Geographic location of scans

• Time and date of interactions

• Number of repeat visits

• Product-specific scan data

Consumer Behavior:

• Navigation patterns through digital experiences

• Game/quiz performance and completion rates

• Coupon redemption rates

• Competition entries

• Social media sharing activity

User Demographics:

• Age and gender (when provided)

• Language preferences

• Product preferences

• Purchase frequency

• Brand loyalty indicators

Campaign Performance:

• Conversion rates

• Average session duration

• Registration rates

• Content popularity metrics

• Feature usage statistics

All data is:

• Collected in real-time

• GDPR compliant

• Available through our dashboard

• Downloadable in customisable reports

• Usable for campaign optimisation

Our Link Platform dashboard provides easy access to these insights, helping brands understand consumer behaviour and optimise marketing strategies.

This first-party data helps brands:

• Develop targeted marketing campaigns

• Understand consumer preferences

• Track campaign ROI

• Inform product development

• Build stronger customer relationships

Yes. Our platform integrates with leading security solutions including:

• Partner-provided secure fingerprinting technology

• Partner-provided encrypted/secure QR codes

• GS1 Digital Link standards compliance

All data collection and storage is fully GDPR-compliant and uses industry-standard encryption to protect both customer information and brand integrity.