Connected packaging2025-02-20T11:11:23+00:00

As the global leader in connected packaging solutions, Appetite Creative helps brands turn their packaging into an engaging digital touchpoint that drives sales, collects valuable consumer data, and delivers measurable results.

Transform Your Products into Powerful Media Channels

Why Connected Packaging?

  • Drive 30% Average Sales Growth Transform your packaging into an interactive marketing channel that delivers proven ROI
  • Capture First-Party Data Gain valuable consumer insights through our advanced analytics platform
  • Achieve 14% Scan Rates Dramatically outperform traditional digital advertising’s 0.01% click-through rates
  • Engage Consumers for 3+ Minutes Create meaningful brand interactions through gamification and AR experiences
  • Support Sustainability Goals Educate consumers about recycling and environmental initiatives

Our Connected Packaging Solutions

01

Interactive Brand Experiences

  • Augmented reality product visualization
  • Interactive packaging games and quizzes
  • Digital loyalty programs
  • Product authentication
  • Sustainability education
  • Consumer surveys and feedback

02

Advanced Analytics Platform

Platform Our proprietary platform delivers real-time insights into:

  • Scan rates and engagement metrics
  • Consumer behavior patterns
  • Geographic distribution
  • Campaign performance
  • ROI tracking

03

Global Implementation

Operating across EMEA, Americas, and MENA regions, we help international brands deploy connected packaging campaigns at scale. Our platform supports:

  • Multi-language experiences
  • Region-specific content
  • Global analytics
  • Local market customization

Collect real-time data

understand customers like never before

Gain insights into user behaviour with our advanced analytics. Understand how, when, and where your QR codes are being scanned. Use the best QR code generator for business to optimise your marketing strategies and maximise your impact.

Proven Process

01

Strategic Planning

We align connected packaging objectives with your business goals, selecting the optimal technology and creative approach.

02

Creative Development

Our expert team of UX designers and developers creates engaging digital experiences that drive results.

03

Launch & Optimization

Real-time monitoring and analytics enable continuous optimization for maximum impact.

Who can benefit?

BUSINESSES

Drive traffic to your website, showcase products, and run promotions effortlessly. QRConnect is the best QR code software to bridge the gap between your physical presence and your online reach.

EVENTS AND VENUES

Enhance attendee experiences with QR codes that provide event schedules, speaker details, and interactive maps. No more printed materials that go to waste!

EDUCATORS

Make learning interactive and fun by sharing additional resources, quizzes, and assignments through QR codes using our premium QR code generator. It’s a modern approach to education that students will love.

NONPROFITS

Promote your cause by sharing impactful stories and videos with QR codes on your marketing materials created through the best QR code generator for business. Make it easy for supporters to learn about and contribute to your mission.

CONNECTED
PACKAGING

The Game-Changing Marketing Tool

Leading industries making use of connected experiences

FAQ

How do you collect first Party data?2024-08-02T09:21:36+00:00

Within our own platform, we create easy to use databases downloaded as customisable documents (clients’ own first-party data, in real-time, better data analysis, saves time) We provide a wealth of data, first-party completely GDPR compliant, to inform advertising campaigns and consumer engagement We can achieve tailored objectives such as awareness, drive to store, drive to purchase and influence consumer behaviour. For example, Samsung – drove awareness through play and collected a wealth of marketing data We track how brands connect with today’s customers through our Liquid Platform – tracking data at the user level so brands and users can benefit from and optimise truly successful campaigns – with the ability to learn about their customer base, collect their own first-party data and become more consumer-centric and optimise their messaging based on the learning.

I have a creative agency can we still work together?2024-07-28T08:48:59+00:00

Yes of course :) We can look after the whole process from concept, design, production and reporting or work with you and your internal teams of external creative agencies to create something together we can do as much or as little of the process as you need.

Can you create Unique or dynamic QR codes2024-07-28T08:48:55+00:00

Yes, we can create unique QR codes so that each product has its own unique QR, this enables us to track exact location and packing. It also means that we can run competitions or incentives that mean you must purchase multiple products for multiple entries into competitions or loyalty card experiences.

Do you need to build an app to create an experience?2024-07-28T08:48:52+00:00

No, not at all. We create web apps so that on scanning connecting with the IoT object or QR the user is automatically staying in the experience and not having to download or install anything at all. We must make it as easy as possible for as many people as possible to get involved and interact.

Why choose NFC, Beacon Technology or QR codes?2024-07-28T08:48:34+00:00

There are many reasons for each technology and we should chat through the options in line with your objectives. While NFC can be useful it still requires physical contact whereas beacon technology and QR codes do not. A QR on a billboard for example can be scanned from a distance of a metre. QR codes are cheaper and reach a wider audience since more phones can read them than those that can read NFC tags.

What metrics can you track?2024-07-28T08:48:31+00:00

We can track scans, engagement time, day and location, time of scan, rescans, any particular game metric, location of scan amongst any custom metrics in particular, you would like to track. All in real-time, so you can see exactly how your campaign is performing and also make optimisations in real-time.

Do you provide a report on the campaign’s performance?2024-07-28T08:48:28+00:00

Yes, you will have access to all relevant data about your campaign’s performance. From our real-time dashboard, you will be able to download reports and graphs direct to pdf.

How long does it take for you to develop a connected packaging campaign?2024-07-28T08:48:25+00:00

That depends on what we need to do :) Average times are 4-12 weeks.

Can you implement this service in my already-existing app?2024-07-28T08:48:20+00:00

Yes, we can incorporate our connected packaging solutions in any app, so it is not a problem if you have created one already.

If I have an idea for a digital game, can you implement it?2024-07-28T08:48:09+00:00

Every project is unique, but we have the best team of UX design, graphic designers and specialist front and back-end developers always ready to be challenged with new ideas – so the most likely answer to your question is ‘Yes!’.

Ready to Transform Your Packaging and Products?

Join leading brands like Tetra Pak, Coca-Cola, and Bacardi in revolutionizing consumer engagement through connected packaging. Contact us to discuss your connected packaging strategy.

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