The world of packaging is on the brink of a major transformation. By 2027, traditional UPC/EAN barcodes will be replaced by 2D barcodes across the globe. This change, led by GS1, is more than a technical upgrade. It represents a huge opportunity for brands to rethink how they engage with consumers, track supply chains, and deliver experiences that extend far beyond the shelf. The future of 2D barcodes is not just about compliance — it’s about unlocking creative and commercial potential through Connected Packaging.
The Future of 2D Barcodes and Why It Matters
Unlike traditional barcodes, which only carry product identification, 2D barcodes can link consumers directly to dynamic digital content. This could mean unlocking recipes, exploring sustainability initiatives, or accessing loyalty rewards. For brands, the shift creates a direct, data-rich channel that turns every scan into an opportunity for connection.
Connected Packaging and the Future of 2D Barcodes
Camilla Young, who is leading the Next-Gen Barcode Revolution at GS1 UK, highlights that these codes will deliver far more than a functional upgrade. They can enable real-time offers, personalised product recommendations, and even gamified experiences. In other words, they give brands the ability to speak directly to consumers at the exact moment of interaction. This brings Connected Packaging to life in a way that static labels never could.
Preparing for the Future of 2D Barcodes
Beyond consumer engagement, 2D barcodes strengthen transparency. They allow businesses to share supply chain information instantly — showing origin, sustainability credentials, or certifications with just one scan. This level of openness builds trust at a time when consumers demand proof of authenticity and accountability from the brands they buy from.
The Time to Act Is Now
The countdown to 2027 is already underway. Brands that embrace the future of 2D barcodes now will be ahead of the curve, ready to offer richer digital experiences and capture valuable insights. Those who delay risk being seen as lagging behind in both compliance and innovation.
At Appetite Creative, we specialise in transforming packaging into connected experiences that engage, educate, and convert. If you want to make sure your brand is ready for the barcode revolution, now is the moment to act.
📩 Get in touch with Appetite Creative today and start making your packaging smarter, more interactive, and future-proof.
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