Is Your Packaging Earning Its Keep?
Packaging used to be all about function — holding your product, keeping it safe, and maybe standing out on the shelf. But today, packaging needs to do more. A lot more.
What if your packaging could…
✔️ Host an interactive quiz
✔️ Share your brand story dynamically
✔️ Track and report location-based data
✔️ Educate consumers on sustainability
✔️ Reward loyalty instantly
✔️ Launch an AR-powered game
Sounds futuristic? It’s not. This is the reality of Connected Packaging, already being used by leading FMCG brands through partnerships with Appetite Creative. And the best part? It’s proven to boost engagement, drive sales, and generate real-time data insights.
Interactive Packaging: The New Marketing Frontier
FMCG is a fast-paced, high-turnover industry. Brands have seconds — if not milliseconds — to grab consumer attention in-store or online. Connected packaging gives you an edge, turning your product into a digital platform that surprises and delights from the first interaction.
Imagine a shopper scanning a bottle to unlock an AR game. Or a parent engaging with an educational quiz on sustainability while their child plays. With Connected Packaging, you turn moments into memories — and packaging into a performance.
Beyond the Wow: The Strategic Value
It’s not just about bells and whistles. Every interaction with Connected Packaging is trackable and measurable. Appetite Creative’s proprietary tech enables you to gather anonymised first-party data — without cookies — giving you insights like:
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Time and location of scans
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Number of repeat interactions
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Engagement with different features (games, videos, quizzes, etc.)
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Completion rates of interactive content
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Dwell time on educational or promotional modules
This data becomes the foundation for more targeted campaigns, better customer understanding, and a stronger ROI.
Connected Packaging in Action
Here’s what top FMCG brands are already achieving with Appetite Creative:
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Gamified loyalty programs that drive repeat purchases
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Sustainability trackers that show a customer’s positive impact
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Real-time location data that enables geo-targeted promotions
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Immersive brand storytelling that turns consumers into fans
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Instant reward experiences that encourage social sharing and word-of-mouth
It’s not just cool — it’s commercially powerful.
Why FMCG Brands Can’t Afford to Wait
The competition is moving fast. Consumer expectations are higher than ever. And marketing budgets need to work harder with every campaign. Connected Packaging offers:
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Deeper customer engagement
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Higher brand recall
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Fresh, shareable content
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First-party data insights
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Differentiation in saturated markets
Whether you’re a global brand or a rising challenger, Connected Packaging gives you the tools to stay ahead.
Book Your Free Creative Audit
Curious what this could look like for your brand?
📅 Book a free creative audit with Appetite Creative: Home – Appetitecreative
We’ll explore creative concepts tailored to your packaging and your audience — and show you how to turn your product into a powerful digital platform.
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