In a world where diversity is celebrated, connected packaging is emerging as a revolutionary approach to reaching and supporting all consumers. Appetite Creative’s exploration of this innovative technology showcases how smart solutions can enhance inclusivity, ensuring that products and their information are accessible to individuals of all abilities.
Enhancing Accessibility with Technology
Connected packaging integrates various technologies—QR codes, NFC, and augmented reality (AR)—that transform product interaction. For example, visually impaired users can scan QR codes to receive audio descriptions or braille instructions, while NFC tags allow for easy access to multi-language and spoken prompts. Advanced solutions, like NaviLens, enable visually impaired consumers to scan specially designed codes, connecting them to product data directly through their smartphones, creating a more inclusive and autonomous shopping experience.
Personalising Consumer Experiences
NFC and AR overlays enable personalised accessibility features, such as adjusting text size and colour contrast, enhancing readability for visually challenged users. Additionally, connected packaging offers cultural and demographic personalization, ensuring each consumer finds relevant and relatable content, fostering a sense of inclusion.
Addressing Language Barriers
Language is often a significant barrier in global markets, but connected packaging can bridge this gap by providing translations via QR codes and NFC tags. Instant translations make product information accessible to people from various linguistic backgrounds, enhancing global reach and inclusivity.
Embracing Inclusive Design
Connected packaging encourages brands to integrate inclusive design principles, making accessibility a core feature rather than an afterthought. Focusing on user-friendly interfaces and accessible usability reflects a design approach that prioritises inclusivity for all consumers, promoting an equitable product experience.
Appetite Creative’s work underscores the power of connected packaging to foster inclusivity and accessibility, breaking down barriers and promoting a more connected consumer world. For more on this topic, explore “Fostering Inclusivity: How Connected Packaging Enhances Accessibility and Empowers Diverse Audiences,” which delves into the transformative role of connected packaging in empowering consumers from all walks of life fostering inclusitivioty.
