The Rise of Serialised QR Codes
Serialised QR codes are having a moment. Interest has jumped [...]
Gamification in Connected Packaging: Why 67.7% of Brands Are Playing to Win in 2026
Fifteen percent year-on-year growth. That's how fast gamification is being [...]
Connected Packaging Has Gone Mainstream. What That Means for Your Brand in 2026
The results of our fifth annual Global Connected Packaging Survey [...]
Why Anti-Counterfeit Has Become the #1 Driver for Connected Packaging in 2026
Something significant shifted in this year's Global Connected Packaging Survey [...]
FMCG Turns Packaging Into a Loyalty & Community Builder
Loyalty Should Start on the Pack In FMCG, loyalty is [...]
FMCG Connected Packaging Data Asset Strategy
FMCG Connected Packaging Data Asset: Turning Packaging Into Intelligence In [...]
Industry confidence in connected packaging reaches new high of 92.3% in latest survey
Industry confidence in connected packaging reaches new high of 92.3% [...]
FMCG Turns Packaging Into a Revenue Channel
For decades, packaging has been treated as a cost centre [...]
FMCG Makes Innovation Measurable: Turning Packaging Into a Real Time Testing Platform
Innovation has always been the lifeblood of FMCG. But historically, [...]