How AI can and does affect Connected Packaging
The use of Artificial Intelligence (AI) in packaging has revolutionized [...]
Connected Packaging – What is it?
Connected packaging refers to a new breed of smart packaging [...]
Why Consumers Aren’t Scanning Your QR Codes
QR codes have become increasingly popular in recent years, with [...]
Connected Packaging: traceability and consumer interaction
Connected packaging is an innovative technology that is transforming the [...]
Connected Packaging – An All New Creative Opportunity
Connected packaging is a relatively new concept that is rapidly [...]
Connected Packaging survey 2023
In January and February 2023, Appetite Creative commissioned a survey [...]
Smart Packaging
Smart packaging is an innovative technology that uses sensors and [...]
Sustainability, personalisation and smart packaging: Paris Packaging Week 2023 highlights
Jenny Stanley, MD at Appetite Creative, looks back at the recent [...]
Guerlain Gamification Leads to Viral Valentine Campaign
Valentine’s day is a special time of year for many [...]