Unibet is an award-winning gambling & sports betting operator that offers an easy platform to deposit, play and withdraw money, to 11 million customers in over 100 countries. To celebrate their website’s 20th anniversary this year, we had to design and make a dynamic football mobile game on 7 different languages. Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. We designed an interactive and dynamic mobile game for them, where we put the user in the heart of the action.
Playable Ads
Unibet
7
Different languages
Dynamic
Feeds
2 min 8 sec
Average Dwell Time
- UI Design
- Marketing
- Testing
CREATING A MARKETING STRATEGY AND DESIGN DYNAMIC MOBILE GAME
Challenge
Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest. Their objectives were to increase awareness and to drive their mobile application downloads. They wanted our help in creating a marketing strategy that would allow them to attain their objectives, and increase users to make their first bets.
Solution
Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking a well known football gameplay. Headers’ users had 60 seconds to see how many headers they could keep going without dropping the ball. If they achieved the specific score, they unlocked a £5 free bet.
Result
Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian, French, Belgian, Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize, based on the legal descriptions in each region.
There were also dynamic feeds bringing in the latest betting odds or all the upcoming features relevant to that region. You can see the gameplay here in which the challenge is to not let the ball touch the ground.