tetra pak ad-on pack

The new on-pack communication offers a smart packaging experience via QR codes, featuring interactive games like Collector, Memory, and Quiz to educate users about sustainability. Developed by Appetite Creative with design by Advertising Design Studio, it combines fun, education, and valuable consumer insights while highlighting Tetra Pak’s commitment to sustainability.

The challenge is to turn the updated on-pack communication into an engaging smart packaging experience that educates customers about sustainability, inspires action, and aligns with the brand’s values, all while being accessible and impactful.

The campaign’s mission is to create an engaging, educational experience that raises awareness about sustainability through fun, interactive games, while providing valuable consumer insights and reinforcing Tetra Pak’s commitment to environmental responsibility.

The campaign successfully tracked real-time consumer interactions, including buying habits, product preferences, engagement time, locations, scan rates, visitor numbers, return rates, and social media shares. This GDPR-compliant data provided valuable insights, enabling the brand to optimize marketing strategies, enhance customer understanding, and strengthen engagement with sustainability messaging.