Connected Packaging

Pepsi

PepsiCo is a company that really doesn't need any introduction. The innovation that it has pioneered over the years, from being the first U.S. consumer product to be produced, marketed, and sold in the Soviet Union, to sending a can of Pepsi into space, it has been ruthlessly cutting edge since its inception. Subsequently, many of us mere mortals would like to jump on the bandwagon and join PepsiCo as employees. Following the rise in popularity of direct-to-consumer mobile technology among millennials, PepsiCo decided to utilise innovative gamification technology within its Dare to Do More graduate recruitment process, in partnership with creative technology studio Appetite Creative.

P

e

p

s

i

The app was a success among the candidates, within the first two months more than 500 users registered, with almost 300 page views and an average session time of more than 8 minutes.

  • 01

    UX of Game logic

  • 02

    Platform and Game UI Design

  • 03

    Web App Development

Results

PepsiCo wanted graduates to have a positive application experience and engage with their brands, while having fun during the recruitment process. The solution delivered by Appetite Creative was the Dare to Do More Challenge PepsiCo Games web app. 

The app was a success among the candidates, within the first two months more than 500 users registered, with almost 300 page views and an average session time of more than 8 minutes. Appetite’s proprietary gaming technology enabled the graduates to have fun during their application process, play the games hundreds of times, as well as learn more about PepsiCo and its portfolio of beloved brands.

Ben and Jerry’s

Rani Juice

Bacardi

Vodafone

SEE ALL OF OUR CASES

Take a look at our gallery

Appetite
Creative
Soulutions