We first created a storyboard to break down the video step-by-step, explaining each stage for client approvals before video creation.
Our design team created the graphic elements used to enhance the videos look and feel and went hand in hand with the brands identity.
We then created a 90 second explainer video to present all the work done in the ideation and creation stages.
“The offering and the industry itself are quite complex so we needed to make sure it was easily understandable for those who might be looking at this from a more technical viewpoint, yet also give enough detail to those working in the midst of the industry to understand the real benefits The MediaGrid brings.”
Jenny Stanley, MD, and Founder of Appetite Creative
“While we knew The MediaGrid was solving an acute pain point for agencies and publishers, getting them to understand exactly what it was, how it worked, and, more importantly, how it solved their unique challenges could be difficult, given the complexity of the current buying landscape and partner ecosystem. We needed a way to change that - to clarify the value proposition, and succinctly articulate the benefits it brings to both publishers and media agencies in an easy-to-digest format. We chose Appetite Creative to help, as they are niche creative innovation specialists with expertise in the tech space.” Michael Rasmussen, Global Head of Marketing, IPONWEB
