iberia kids

For Iberia Kids (Tetra Pack) we created a connected experience where the user can scan the QR code on the package. The user then gets taken to the educational connected experience where there are two games, a quiz, and a selfie mode. The purpose of this connected experience campaign was to get the kids better educated on the healthy ingredients that the drinks contained. The points from all the game modes in the connected experience were then taken to a leaderboard in where the users could compete to be winner of the games.

Iberia kids wanted to educate their young customer group with the ingredients that their drinks contained.

Our task was to create a connected experience for the customers of Iberia kids that was both educational and engaging.

The connected experience can be adapted to the specific needs of each brand and product, to create a bespoke digital marketing solution for each type of audience. Divided into two different segments, the app offers versions suitable for young people and adults. Both options offer templated functionality which includes quizzes, AR experience to showcase the brand’s packaging in 360 degrees, interactive games with leaderboards and competition prizes. As well as the option to ‘share a selfie’ with branded filters via social media and encourage friends to join the game too. 

Tetra Pak Iberia utilises QR codes due to increasingly widespread use among consumers. According to research from Nielsen and Tetra Pak 55% of the population have already scanned food products and 76% say they would use them to learn more about the products or enter competitions.