The consumer decision-making process
There are five basic steps in the consumer decision-making process by which consumers evaluate their [...]
Serious games and gamification research
Gamification and connected experiences are getting more relevant and popular daily in the technology and [...]
The origin of the QR code and its development
The QR code was invented in Japan in 1994 by a development team led by [...]
QR code VS. NFC technology
According to a survey by Mobileiron, the world is embracing QR codes more than ever. [...]
Different types of advertising and what they’re for
Advertising is part of the promotional mix and often the most visible aspect of marketing. [...]
The power of seasonal packaging marketing
Did you know that 60% of consumers' purchasing decisions happen when looking at supermarket shelves? [...]