Overcoming Resistance: Embracing Connected Packaging in a Traditional Landscape
In an era marked by rapid technological advancement, the packaging industry finds itself at a [...]
Unlocking the Value: Measuring ROI in Connected Packaging
Nowadays, brands are constantly seeking innovative ways to engage consumers and drive meaningful interactions. A [...]
Revealing the speakers for the Results of the Connected Packaging Survey 2024 Webinar
We're thrilled to invite you to a groundbreaking webinar hosted by Appetite Creative and Domino [...]
Harnessing Real-Time Consumer Data Insights for Effective FMCG Marketing
As the industry continues to evolve, FMCG professionals are increasingly turning to innovative strategies to [...]
Enhancing Brand Recall: The Influence of QR Packaging in FMCG Gamification Marketing
In the fast-moving consumer goods (FMCG) industry, the competition for consumer attention and brand recall [...]
Understanding Your Audience: Key to Successful Implementation of Connected Packaging
Modern marketing develops in a dynamic environment, where the integration of connected packaging has emerged [...]