Serious games and gamification research

Gamification and connected experiences are getting more relevant and popular daily in the technology and marketing industry. However, there are still some misconceptions around their exact meaning that do not allow us to reach their full potential, leaving aside powerful terms like serious games that could completely change the education, health, and marketing sector. In this research, we will explain the differences between all the terms associated with game design and how they can be used for several purposes.👾🎮

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