Coca-Cola has signed an agreement with US-based ScanLife to integrate QR technology on all its Coca-Cola Classic and Coca-Cola Zero products in Spain.
This project aims to strengthen the company by interacting directly with consumers through the packaging of its products. The technology provides Coca-Cola with essential data. The aim is to find out what the customer wants to be able to respond specifically to their wishes and needs.
In addition to Coca-Cola, other successful brands are investing in connected packaging and QR code campaigns to improve their interaction with customers all over the world:
⦁ Cygames, a Chinese game development company, and Bili Bili, a game video sharing platform, projected a giant QR code into the sky. Thousands of people were able to see it.
⦁ Burger King has been using QR codes since 2013. Last year, the brand launched a campaign with rapper Lil Yachty. The consumers are encouraged to scan a QR code on the Tv spot to participate and possibly win free Whopper burgers for a year or tickets to the 2021 VMAs. This was all done in the name of a stay-at-home promotion.
⦁ The US luxury lingerie brand Victoria´s Secret also used QR codes. The company worked with Fashion TV to create a QR code pop-up. The viewers could see these on the channel during reruns of programmes.
As you can see, QR codes are already widespread. Now, Coca-Cola has recognised the advantages of mobile marketing. They are using this new and modern technology to engage with its massive consumer base through all its line of products.
Interested in QR tech? Check out this article to get more information about QR technology. If you want to create your own interactive QR code campaign for your company, we would love to help you. Contact us HERE.