Appetite Creative is the undisputed global leader in connected packaging, uniting brands with audiences through immersive digital experiences. As the foremost authority in this rapidly evolving field, we don’t just implement solutions –
we shape the future of connected packaging technology.
About us
We connect brands to their audiences in today’s digital world.
Established in 2015, Appetite Creative’s team is a unique blend of mixed experiences with a love for all things creative. We worked in well-known agencies, small agencies, big huge corporates, freelance, and startups.
We’re proud that over 90% of brands who work with us return for additional connected packaging campaigns. Working with global leaders like Tetra Pak, Coca-Cola, Bacardi, and Pepsi, we’ve demonstrated that connected packaging consistently outperforms traditional digital advertising with a 14% scan rate compared to the industry standard 0.01% click-through rate.
Industry leadership & expertise
Our Managing Director, Jenny Stanley, literally wrote the book on connected packaging with her 2024 publication “Connected Packaging: The Game-Changing Marketing Tool.” As the industry’s definitive guide, it showcases our deep understanding and vision for this transformative technology.
We drive industry knowledge and innovation through:
- The annual Global Connected Packaging Summit, the premier industry event bringing together leaders and innovators
- Our comprehensive Global Connected Packaging Survey, providing crucial market insights and trends
- Bi-monthly educational webinars featuring industry experts and thought leaders
- Regular speaking engagements at major international conferences and events
- Strategic consultancy services for brands entering the connected packaging space
Technology and innovation
Operating across EMEA, Americas, and MENA regions, we help brands unlock the potential of their most powerful marketing asset – the packaging already in their customers’ hands.
Through our innovative platform, we create seamless experiences accessed via QR codes, NFC, and beacon technology. These experiences can include:
- Interactive games and AR experiences
- Educational content and sustainability messaging
- Loyalty programs and rewards
- Product authentication and traceability
- Real-time analytics and consumer insights
Consultancy services
Our consultancy arm helps brands navigate the connected packaging landscape.
- Strategic planning and implementation guidance
- Technology selection and integration advice
- ROI modeling and measurement frameworks
- Best practices and industry insights
- Custom solution development
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Solutions
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Relationships
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Deliver
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Exceed
Our awards
Big ones. Small ones. Square ones. Hexagon ones. These are some of the awards we’ve won, and we’re pretty proud of them… if we may say so ourselves.
Top B2B Companies UK
GOLD - Tetra Pak East Africa: Lewa Marathon
Top B2B Companies
Top B2B Companies Global
Top Digital Marketing Agencies
Top Creative and Design Agencies UK
Top B2B companies UK
Top B2B companies UK
Our clients
We work with many clients, from tech companies, packaging giants, and the food industry to creative agencies. From e-commerce businesses to car brands. Our expertise allows us to cater to all types of clients and deliver a dedicated service to each of them
Our culture
We believe that a crucial component of creativity is diversity.
Innovation thrives on diversity, which is why we’ve built an international team of creative specialists, technologists, and digital marketing experts. Our collaborative environment brings together diverse perspectives and experiences to deliver cutting-edge solutions for our clients.