Exploring Innovations at Digital Print for Packaging Europe 2024
The Digital Print for Packaging Europe event, hosted by Smithers in Amsterdam from December 3–5, 2024, brought together the brightest minds in the packaging industry. As a global hub for packaging innovation, this event showcased the transformative potential of digital print in driving brand engagement, sustainability, and design innovation.
A Showcase of Innovation
The event featured industry leaders like HP Inc., Xeikon, Kodak, and Bobst, alongside sustainability pioneers such as Nestlé and Procter & Gamble. These companies shared cutting-edge advancements, from eco-friendly packaging solutions to technologies that enhance personalisation and reduce waste.
Keynote sessions and panel discussions emphasised how digital print is revolutionising packaging:
- Enhanced Customisation: Digital print enables brands to create personalised packaging that resonates with individual consumers.
- Eco-Conscious Practices: Advances in digital print help reduce material usage, support recycling initiatives, and align with circular economy goals.
- Efficient Supply Chains: Technologies like variable data printing and rapid prototyping streamline production processes.
Appetite Creative’s Presence
As a leader in connected packaging, Appetite Creative was thrilled to participate in this transformative event. Jenny Stanley, Managing Director, delivered a compelling talk on how digital print and connected packaging combine to create immersive consumer experiences.
Our discussions with event attendees highlighted how integrating digital print with connected technologies—like QR codes and NFC—can bridge the gap between physical and digital, creating seamless brand experiences that engage, educate, and inspire consumers.
Networking and Collaboration
The event provided an unparalleled platform for networking with designers, marketers, and equipment providers. From exchanging ideas with industry innovators to exploring potential collaborations, Digital Print for Packaging Europe proved to be a fertile ground for shaping the future of the industry.
Looking Ahead
The Digital Print for Packaging Europe event underscored the importance of digital innovation in the packaging sector. At Appetite Creative, we remain committed to leveraging these insights to create interactive, sustainable, and data-driven packaging solutions.
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