1 February 2024, London – Goodday, a cultured milk drink owned by Asahi Beverages
Philippines and distributed by Universal Robina Corporation in the Philippines, has
partnered with creative technology studio Appetite Creative to build a fun and interactive
connected packaging experience.
The smart packaging campaign for Goodday drinks offers registered users instant prizes via
the web app based connected experience accessed via QR codes. For every major draw,
there will be one winner (out of a total of three) of an all-expense paid trip to Japan for four
inclusive round trip flights, accommodation for four days and three nights, one-day tour
package and spending money. Other prizes include P10,000 worth of GCash Credits, P1,000
worth of GCash Credits, Nintendo Switch Lite and 50 winners of Goodday gift packs.
“This campaign is designed to reward our customers with some amazing prizes. Goodday is
always looking at creative and fun ways to engage and reward our consumers and this
partnership with Appetite enabled us to do just that,” said Hemalatha Ragavan, CEO at
Asahi Beverages Philippines.
“Connected packaging offers brands fun ways to interact directly with customers. From
instant rewards and competitions to education and inspiration the opportunities are truly
unlimited. It’s great to see the Goodday brand tap into this versatile media channel,” said
Jenny Stanley, Managing Director at Appetite Creative.
The web app tracks real-time interaction, such as buying habits, product preferences,
average engagement time, location, scan rate, number of visitors, return visitors and social
media shares, including GDPR-compliant personal data to enable the brand to optimise its
marketing and better understand consumers.
The prize draw is available with every flavour of Goodday 80ml and/or 350ml bottles in
supermarkets, convenience stores and sari-sari stores nationwide in the Philippines. The QR
code can also be accessed through Goodday’s social media pages on Facebook and
Instagram.
The campaign will run until the end of March.
About Appetite Creative
Appetite Creative, the digital experiences studio, connects brands to today’s audiences.
Specialising in using innovative technology to deliver connected brand experiences which
help advertisers to better understand audiences, optimise marketing, drive sales, and
improve two-way customer communications.
The team of digital marketing specialists, with a passion for bringing innovative advertising
to life, deliver bespoke campaigns and advertising solutions across all devices and screens.
Operating across the EMEA, Americas and MENA regions, Appetite Creative helps brands
realise the potential of their most powerful marketing asset already found in the hands of
their consumers, by turning product packaging into a media channel.
The studio works with a variety of recognisable brands including Bacardi, Tetra Pak, Pepsi,
Starbucks, Samsung, Vodafone and Coca-Cola.
For more information:
www.appetitecreative.com
@appetite_tweets
www.linkedin.com/company/appetitecreative