The head honcho of Appetite Creative (a creative technology studio focused on Connected Packaging), Jenny Stanley, recently shared some insights at the Connected Packaging Summit. Jenny discussed the impact of Connected Packaging on today’s shopping and products.
How Connected Packaging is Changing the Game
Connected Packaging is stirring things up in the consumer sector, with Appetite Creative right in the thick of it. The company is employing this innovation to transform consumer engagement and inspire fresh industry ideas.
The Fine Line Between Data and GDPR
In the realm of data and GDPR compliance, a significant point was highlighted: a whopping 80% of FMCG brands are considering, or have already implemented, Connected Packaging in their 2023 operations.
Keeping an Eye on Connected Packaging Trends
Leading an agency at the forefront of this field, Jenny Stanley shared her observations about future trends in this area.
The Impact of Inflation on Consumer Choices
Jenny pointed out that escalating inflation is swaying people towards store-branded products. Yet, this comes with its own challenges, like keeping customers loyal amidst an ocean of options and competitive pressures.
The Rising Tide of Sustainability
Sustainability was under the spotlight, especially its growing role in consumers’ lives. As per the talk, a solid 55% of Gen Z prefer brands that align with eco-friendly and social responsibility values, indicating a shift towards circular economy practices.
The Conversation Brands Need to Have About Sustainability
As our planet’s awareness grows, it’s crucial to understand how the sustainability drive impacts shopping habits. Many brands have adopted Connected Packaging as a medium to engage their consumers in sustainability dialogues.
A Successful Case: Woodlands Dairy’s Sustainability Initiative
Appetite Creative partnered with Tetra Pak and Woodlands Dairy in a sustainability campaign that stands as a notable example of using Connected Packaging. The initiative leveraged QR codes on milk cartons to provide an interactive experience that showcased Woodlands Dairy’s commitment to eco-friendly practices.
The results? A smashing success! This effort led to a significant 30% increase in sales, largely fueled by buzz on social media platforms, especially Facebook. The impressive user engagement stats were further testimony to the campaign’s triumph.
Changing Laws and Their Impact
Jenny Stanley highlighted significant legal changes that are reshaping the packaging and Connected Packaging sectors. These shifts can aid wineries in navigating new regulations and the advent of digital passports.
Adapting to New EU Wine Labelling Rules
She dove into the new labelling rules for wines sold in the EU, coming into effect from December 8, 2023. QR codes emerged as a practical solution for wineries to comply with these regulations.
Digital Product Passports and Circular Economy
The European Commission’s proposal for Digital Product Passports (DPPs) is seen as a means to boost transparency and circular practices. Stanley also touched upon the success of deposit return schemes in overhauling recycling in 45 countries, with technologies like QR codes and RFID tags driving this change.
Jenny Stanley’s chat at the summit was a real eye-opener about the fast-paced world of Connected Packaging. She didn’t just cover trends and forecasts, but also presented case studies and legislative changes. Her talk gave everyone a clear picture of how Connected Packaging is much more than just a product wrapper. It’s a way for businesses to truly engage with customers and share important info. And as per Jenny’s insights, this is just the beginning. We’re set to see even more exciting changes in the consumer landscape, all thanks to the power of Connected Packaging.
Visit Appetite Creative’s Blog for more panellists’ presentations.
Don’t worry if you missed the live session, you’ve got options!
You can catch up by watching Jenny’s recording on our YouTube channel.
Or if you prefer, you can listen to the podcast version on Spotify.