VSL#3 is a highly concentrated poly-biotic. Containing more bacterial strains per dose than any leading brand, it helps maintain excellent gut health support your wellbeing.
As the brand moved to a non-prescription brand it needed a revamp to connect with the lifestyle audience. We designed a new look and feel and created a new brand book to support this change. We then applied this new branding across a freshly designed a website to target a new audience. Fresh colours, a bold design, and easily digestible content were our focus. Paired with a WordPress-style backend CMS, everyone who needed access would be able to manage the format with complete autonomy. We then needed to drive the new brand across all social media channels, and raise brand awareness by creating an interest in the product and driving engagement and sales across their new audience. We also create and maintain their social and native advertising.