Connected Experiences open the door to two-way communication with your end customer. Our global proprietary platform allows enterprises to deliver marketing connected packaging and customer engagement experiences at scale.
We specialise in playable experiences and gamification to drive better messaging and sales, educate customers, understand consumers better, improve interaction and deliver high engagement rates. Operating across the EMEA, Americas and MENA regions, Appetite Creative helps brands realise the potential of their most powerful marketing asset already found in the hands of their customers, by turning product packaging and any object into a media channel.
Starbucks 90% interaction rate
18% increase in sales for Tetra Pak
110% data capture goal for CocaCola
15 minutes of engagement time for Vodafone
Connected Packaging, Interactive or Smart Packaging, is a form of connected experiences and integrates technologies such as NFC, QR codes or Beacon technology with product or packaging design. Connected Experiences use this technology to deliver AR experiences, Quizzes, gamification to your end customer, whilst collecting relevant data points to enhance your conversation and marketing messaging and ultimately drive sales.
Our solutions enable customers to achieve their brand objectives, driving in-store footfall, increasing awareness, sampling, vouchers, competitions and promotions and tracking it all in one seamless platform. Our multi-award winning creative campaigns and web apps, which are accessed by scanning the IoT object, QR code or NFC tag - educate and engage your users with interactive experiences, drive users to particular actions and campaign objectives, tracking users engagement behaviour down to a personal level.
Allowing brands to collect their own first-party data. Combining online with offline personas, our web apps connect with consumers, using the newest innovative technologies and drive users to a particular action through immersive experiences. Using our dashboards we can identify who redeemed which coupon, tell you how long someone interacted, manage competitions and store the data in one easy to access, real-time, GDPR compliant platform. Results are easy to access, download to CSV or even Google Slides presentations.
Through the data we collect via quizzes, loyalty cards etc - we are allowing brands to better understand their consumers and optimise marketing messages accordingly.
“Over 90% of brands that have engaged with us on connected packaging campaigns have repeated the activity.”
Alessio Schiavone, Digital Solutions Manager Europe & Central Asia, Tetra Pak.