Project Overview
The new website turned out to perfectly reflect the identity of Nosy, as it combines fashion and high-tech in the same place.
Challenge
Appetite was faced with the challenge of re-designing a brand new look and feel, that reflects the Nosy futuristic and tech-savvy theme. The brand image needed to inspire early adopters and innovators while reflecting a product that combines high-tech and high-fashion. As part of the brand creation, Appetite Creative designed a new website that could showcase Nosy’s business and the two product lines they offer for pollution and Covid-19 prevention. The new website required some optimizations, including being mobile-first, improvements in UX, selecting the best CRM and improvements to SEO. It also required new features such as a product subscription model and B2B content. The website was designed to drive pre-orders, leads and finally sales & subscriptions.
“I am hugely impressed with the passion, drive and determination that Appetite Creative have brought to the table. They have been professional from the start, making sure every aspect of this project flowed from one work stream into another seamlessly. If you are looking to start a new business venture in life, and all you have is an idea. It is all you need. The Appetite Creative team will recognise this and make it reality.” Dave Scowen, Founder
Solution
The website rebrand was designed to reflect the high-tech credentials of the business, with the wearable products developed by former Dyson engineers. Furthermore, the new website was meant to place the futuristic nature of the brand front and centre, bringing together its fashion and technology roots. As well as showcasing the Nosy products, the website has been built as an education hub, making it the home of reliable research and content for visitors on health, wellness and clean air. With a mobile-first design, the new website has e-commerce at its heart and includes a new fresh design and integration with Shopify. Lead generation is supported through outstanding animations and improved UX.
Results
The new website turned out to perfectly reflect the identity of Nosy, as it combines fashion and high-tech in the same place. As a result, this brand-new and responsive website guaranteed the visit of more than 10,000 users in the first weekend after it’s official launch, in what is one of the best records for this type of project.
