In 2024, the survey found that 81.5% of respondents had used Connected Packaging as a brand in the last year, showing a significant increase compared to 2023 (46%). The survey further revealed that 88% of respondents plan to increase their investment in digital marketing spend in 2024, compared to 59% in the previous year. In terms of Connected Packaging campaigns, a staggering 88% claimed to have plans for such campaigns this year.