Balancing Innovation with Affordability: Cost-Effective Approaches to Implementing Connected Packaging
Often, today's fast-paced FMCG landscape means that, in order to [...]
Leveraging Connected Packaging to Drive Environmental Responsibility Across the Supply Chain
We live in an era where environmental sustainability is paramount [...]
The Connected Choice: Why Consumers Prefer Products with Connected Packaging
Consumers crave more than just a product—they seek experiences that [...]
Overcoming Resistance: Embracing Connected Packaging in a Traditional Landscape
In an era marked by rapid technological advancement, the packaging [...]
Unlocking the Value: Measuring ROI in Connected Packaging
Nowadays, brands are constantly seeking innovative ways to engage consumers [...]
Revealing the speakers for the Results of the Connected Packaging Survey 2024 Webinar
We're thrilled to invite you to a groundbreaking webinar hosted [...]
Harnessing Real-Time Consumer Data Insights for Effective FMCG Marketing
As the industry continues to evolve, FMCG professionals are increasingly [...]
Enhancing Brand Recall: The Influence of QR Packaging in FMCG Gamification Marketing
In the fast-moving consumer goods (FMCG) industry, the competition for [...]
Understanding Your Audience: Key to Successful Implementation of Connected Packaging
Modern marketing develops in a dynamic environment, where the integration [...]