The Game-Changing Marketing Tool (Updated 2025 Edition)
“Connected Packaging: The Game-Changing Marketing Tool” by Jenny Stanley is a comprehensive guide to implementing digital technologies in product packaging, drawing on a decade of campaigns for brands including Coca-Cola, Pepsi, Bacardi, and Tetra Pak across 43 countries.
What’s New in the 2025 Edition:
Three new chapters address major industry shifts: Tesco’s April 2025 pilot replacing traditional barcodes with GS1-powered QR codes, AI and gaming implementations achieving 14% scan rates, and the US regulatory transformation (DSCSA, EPR, FSMA). Expanded data privacy coverage now includes comprehensive CCPA compliance alongside GDPR.
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About the author
A visionary in digital transformation and marketing innovation, Jenny Stanley brings over 25 years of experience helping brands navigate the rapidly evolving digital landscape. As the founder and Managing Director of Appetite Creative, she has pioneered groundbreaking campaigns for global brands including Tetra Pak, AB InBev, and Nestlé, consistently pushing the boundaries of what’s possible in digital consumer engagement.
what’s inside
Director – Global Strategic Sectors- Domino Printing Sciences
It’s a long overdue and inspiring insight into the key challenges and opportunities available with the evolution in connected packaging.
CEO and Co-founder at Polytag Limited
Jenny is a powerhouse in the world of connected packaging – super knowledgeable, always curious and a keen collaborator. Her energy is infectious and she has regularly brought the industry together to extend the limits of what can be achieved with next generation solutions
Brand Director at Packaging Europe
Today, as almost every human system is transformed by digitization, the proliferation of connected packaging is both essential and inevitable. Jenny’s timely book is a must read.
Gregor G Murray
Amazon Customer
Packaging isn’t just a box, it is marketing, it is engagement, it is customer communication and so much more. This book explains the possibilities, the technicalities and inspires the opportunities of what a box can now be. If you sell a product, either for yourself or for a brand, you should read this book then speak to the author about how you can make your packaging a vital element of your marketing, engagement, selling and strategy.
Amazon Customer
Jenny explains connected packaging in a way that is meaningful and easy to understand. Highly recommended to all marketers out there across the globe!
Natalie Chittell
Amazon Customer
The book is extremely helpful and provides great information. Definitely worth getting!
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