Harnessing Real-Time Consumer Data Insights for Effective FMCG Marketing
As the industry continues to evolve, FMCG professionals are increasingly [...]
Enhancing Brand Recall: The Influence of QR Packaging in FMCG Gamification Marketing
In the fast-moving consumer goods (FMCG) industry, the competition for [...]
Understanding Your Audience: Key to Successful Implementation of Connected Packaging
Modern marketing develops in a dynamic environment, where the integration [...]
New Asahi Beverages Philippines connected packaging delivers instant wins
1 February 2024, London – Goodday, a cultured milk drink [...]
Unveiling the Power of Supply Chain Transparency with Connected Packaging Solutions
Supply chain transparency has become a paramount concern for brands [...]
Navigating the Connected Packaging Landscape: Turning Frustrations into Opportunities
FMCG marketing moves in an extremely fast paced environment, which [...]
Enhancing Accessibility through Connected Packaging: Unilever’s Innovative Approach
Unilever has embarked on a transformative journey, partnering with Be [...]
QR Codes in Packaging: A Comprehensive Guide for Marketers
Modern marketing is a dynamic landscape, in it, QR codes [...]
Unlocking Delight: Interactive Packaging Experiences with NFC Technology
In an era where technology seamlessly intertwines with our daily [...]