Our connected packaging solutions collect several types of valuable consumer data:

Core Metrics:

  • Scan rates and engagement time
  • Geographic location of scans
  • Time and date of interactions
  • Number of repeat visits
  • Product-specific scan data

Consumer Behavior:

  • Navigation patterns through digital experiences
  • Game/quiz performance and completion rates
  • Coupon redemption rates
  • Competition entries
  • Social media sharing activity

User Demographics:

  • Age and gender (when provided)
  • Language preferences
  • Product preferences
  • Purchase frequency
  • Brand loyalty indicators

Campaign Performance:

  • Conversion rates
  • Average session duration
  • Registration rates
  • Content popularity metrics
  • Feature usage statistics

All data is:

  • Collected in real-time
  • GDPR compliant
  • Available through our dashboard
  • Downloadable in customisable reports
  • Usable for campaign optimisation

Our Link Platform dashboard provides easy access to these insights, helping brands understand consumer behaviour and optimise marketing strategies.

This first-party data helps brands:

  • Develop targeted marketing campaigns
  • Understand consumer preferences
  • Track campaign ROI
  • Inform product development
  • Build stronger customer relationships