As a smart packaging company, we track how brands connect with today’s customers through our Liquid Platform. This platform allows brands to deploy Connected Experiences at scale – across multiple markets and languages.

Using business intelligence technology, the platform enables brands to uncover data points and insights at an SKU (Stock Keeping Unit), territory, or brand level. It tracks data at the user level so both brands and users can benefit from and optimise successful campaigns. Brands can learn about their customer base, collect their own first-party data, and become more consumer-centric by optimising their messaging based on these learnings.

Through first-party data collection and analysis, we can build market research around new product and flavour launches, allowing brands to:

  • Understand their audiences better,
  • Optimise campaigns,
  • Build compelling data stories that reveal previously unconnected statistics.

Our Connected Packaging solution can also collect and build CRM databases with GDPR-compliant data, helping brands become more customer-centric. User engagement behaviour is tracked at a personal level, allowing brands to gather their own first-party data.

Our easy-to-use databases, which can be downloaded as customisable documents, offer:

  • First-party data in real time,
  • Better data analysis,
  • Time-saving features.

The platform can identify who redeemed which coupon, how long users interacted, manage competitions, and store all this data in one easy-to-access, real-time, GDPR-compliant platform.