<div class="fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"> Understanding interactive engagement and leveraging behavioural insights.

<div class="fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"> Emerging technologies, market predictions, and potential challenges.

Connected Packaging

The Game-Changing Marketing Tool (Updated 2025 Edition)

“Connected Packaging: The Game-Changing Marketing Tool” by Jenny Stanley is a comprehensive guide to implementing digital technologies in product packaging, drawing on a decade of campaigns for brands including Coca-Cola, Pepsi, Bacardi, and Tetra Pak across 43 countries.

What’s New in the 2025 Edition:

Three new chapters address major industry shifts: Tesco’s April 2025 pilot replacing traditional barcodes with GS1-powered QR codes, AI and gaming implementations achieving 14% scan rates, and the US regulatory transformation (DSCSA, EPR, FSMA). Expanded data privacy coverage now includes comprehensive CCPA compliance alongside GDPR.

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About the author

A visionary in digital transformation and marketing innovation, Jenny Stanley brings over 25 years of experience helping brands navigate the rapidly evolving digital landscape. As the founder and Managing Director of Appetite Creative, she has pioneered groundbreaking campaigns for global brands including Tetra Pak, AB InBev, and Nestlé, consistently pushing the boundaries of what’s possible in digital consumer engagement.

what’s inside

⁠The Evolution of Connected Packagingadmin2024-09-07T04:51:43+00:00

⁠The Evolution of Connected Packaging

A chronological journey from barcodes to advanced technologies like NFC and AR

Technology Behind Connected Packagingadmin2024-09-07T04:51:20+00:00

Technology Behind Connected Packaging

In-depth explanations of QR codes, NFC, Bluetooth beacons, and digital watermarking.

⁠Business Case for Connected Packagingadmin2024-09-07T04:51:00+00:00

⁠Business Case for Connected Packaging

Insights into marketing, supply chain management, and sustainability benefits.

Case Studies and Industry Examplesadmin2024-09-07T04:50:28+00:00

Case Studies and Industry Examples

Analysis of successful campaigns and lessons learned.

Consumer Experienceadmin2024-09-07T04:52:19+00:00

Consumer Experience

Understanding interactive engagement and leveraging behavioural insights.

⁠Designing and Implementing Connected Packagingadmin2024-09-07T04:49:44+00:00

⁠Designing and Implementing Connected Packaging

Strategic planning and implementation strategies.

⁠Future Trendsadmin2024-09-07T04:49:18+00:00

⁠Future Trends

Emerging technologies, market predictions, and potential challenges.

Regulatory and Ethical Considerationsadmin2024-09-07T04:52:48+00:00

Regulatory and Ethical Considerations

Compliance, privacy, and ethical marketing practices.

Director – Global Strategic Sectors- Domino Printing Sciences

It’s a long overdue and inspiring insight into the key challenges and opportunities available with the evolution in connected packaging.

CEO and Co-founder at Polytag Limited

Jenny is a powerhouse in the world of connected packaging – super knowledgeable, always curious and a keen collaborator. Her energy is infectious and she has regularly brought the industry together to extend the limits of what can be achieved with next generation solutions

Brand Director at Packaging Europe

Today, as almost every human system is transformed by digitization, the proliferation of connected packaging is both essential and inevitable. Jenny’s timely book is a must read.