Project Overview
Appetite Creative partnered with Anyclip to design and build a globally engaging and lead-generating website that clearly communicates the company’s highly technical services to various target audiences. The newly transformed site not only improved the company’s organic reputation and SEO, but also significantly boosted Anyclip’s opportunities pipeline and investor meetings, aiding in its continued growth.
Challenge
The challenge was to design and build a new website with a new vision. As a company that provides highly technical services, the website needed a logical and navigable structure to clearly communicate key messages and drive leads. Equally, the global scope of Anyclip as a company demanded a website that would engage people across a variety of markets, and a variety of different target audiences, each with different objectives.
“Working with Appetite to create a destination and content that resonated and with the likes of LeadForensics to understand unregistered traffic more, a material difference was delivered. Ad tech has struggled with its reputation in an overcrowded and increasingly inefficient market place, one where intermediaries are immediately mistrusted. Jenny’s team overcame a lot of issues faced by the business – non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this – the first step being to pin-point the message the shop window gives.” Adam Hopkinson, Managing Director of Anyclip
Solution
We delivered a totally refreshed site with an easy-to-use backend, meaning the new site could be updated constantly. We integrated their marketing database, gave them the ability to create new landing pages easily for their marketing campaigns and transformed their website from a linear brochureware site into a site that looks great but also generates leads.
Results
A site focusing on easily and comfortably enabling people to help and allowing people to reach out. An improved organic reputation alongside SEO management meant that traffic to the Anyclip website was greatly increased.
In business terms, Anyclip saw a notable increase in the opportunities pipeline as well as a material increase the number of investor meetings they had. Anyclip now goes from strength to strength, with the new website helping to drive reputation and effect.
