Why omnichannel marketing is making 2019 the year of the mobile
Consumers can now find their information through more channels than ever before. Initially, multichannel advertising provided prospects to communicate with businesses through various channels.
From social media to walking into a local store, any potential client could be reached. Automated email works for one demographic, and website visitors can be provided with instant chats and online forums linked to your site.
However, there was a border, a seam, a distance between all interactions. 2019 has seen omnichannel marketing further its rise in providing a seamless and consistent communication process to prospects and customers across all channels.
A marketing company may start interacting with a customer on a social media and then continue via SEO rankings, and email before spoken dialogue happens.
Omnichannel marketing affords the advertiser the ability to keep ing track of all interactions along the way, and in doing so gives a better chance of providing a better and more honest service. If the data is used correctly, with the consumer in mind, advertisers can take work away from potential clients with the hope of providing a fuller product.
Recent research has shown that companies with omnichannel customer engagement strategies retain on average 89% of their customers.
Let’s look at some reasons why omnichannel must be centered on the smartphone.
In-store
Shoppers can now look at, research, ask other shoppers opinions, get expert advice, and get the best price available, all with a glance at a phone. It can all happen in store with the product in hand and a sales assistant buzzing on standby.
Mobile Messaging.
Mobile messaging, be it SMS, WhatsApp, Facebook messenger or any other, has seen an open rate of 98%, and up to 90% of people who open the message will read it within three seconds. These figures blow email out of the window. A simple and appealing message to a prospective customer will give a valid reason and impetus to research your product further, and just like with email. This will almost certainly happen on the device in which the message was received.
From here, Search engine optimization and a great website can give a business an edge throughout the shopper’s process. Search engines are now altering algorithms and giving higher preference to mobile-friendly sites. A mobile site will be just as useful, as essential, as the desktop site has been, it will be a cost-effective, accessible, convent, and available around the clock.
A click to call button, message, email, chat, an efficient design, large buttons, a save option, a search bar, an option to visit the desktop site, will all lead to the benefits above.
So the process, the options made available, shouldn’t end there.
Mobile applications are enormous, notable for start-ups, but they are one of the newest advances to have started to become essential for everyone. They have become the most efficient and productive tool in creating consumer engagement and reinforcing a brand while enhancing visibility. They have become a massive player in the digital eco-system and strengthening brands while enhancing visibility. They will increase accessibility and augment online sales, increase exposure across mobile devices, connect with ‘on-the-go’ consumers, build a database of prospects/clients, and create a Direct Marketing Channel. Customers will have easy access to a company’s inventory, will receive invites to special and or exclusive events, will have one-touch access to the team they need, get directions and instructions of how to reach you wherever they are.
The app will eventually build a relation between the brand and the user and will cement the brand.
That relation will mean a stronger connection, and the mobile has made advertisers and
And where the interaction has taken place is another factor.
People keep their devices with them throughout the day, and advertisers can now take advantage of geo-targeting abilities and deliver relevant, location-based advertisements straight when and where they may be helpful. The analysis of user habits, such as shopping tendencies, means marketers know what shops their consumers go to most often, and why. Imagine an advertisement that can be delivered to a customer when they are close to a store. Done wrong and this can be nothing other than annoying, but done correctly, by being trusted through a fully mobile service, and this can be a modern, fresh version of a friendly wave from the shopkeeper. We’re here if you need. How are you? How’s that product you bought last week?
Advertisers, sellers, shop keepers, and service providers can be accessible all the time, and everywhere. People are continually refreshing their daily social media apps, email, and online sites through their mobile device. To stay relevant amongst other marketers, it is crucial to deliver your campaign straight to where your consumers are interacting most.
It’s a right that consumers should have, and it’s a luxury that we should be doing our best to provide.