The Xynon brand is an elite partner for financial institutions worried about managing risk. They bring the cutting edge in artificial intelligence and data mining to create transparent and objective valuations of all derivatives.
Xynon needed to create a brand which would communicate to their three audiences, Customers, Investors and Collaborators. We created a brand logo which the client loved and really felt emulated their keywords: Respect, Dependability, Enlightenment and Empowerment. We created a set of guidelines which worked with the key pieces of the brand identity. We then applied these new rules to the owned assets and built and developed a fully responsive website design. This was through a full process of UX research, UI design, and the delivery of the final product. We create their brand book which then enabled us to apply the framework across their fully responsive website and build. And we delivered all of that on budget, on time, and the client loved it.