Tetra Pak is the world's leading food processing and packaging solutions company working closely with its customers and suppliers to provide safe food. The brand has been focusing on sustainability and working on innovative ways of incorporating it into all aspects of their processes.
We developed a gamification platform in a web app that was fun and educational about Tetra Pak’s sustainability efforts and practices. The themes were “Renew”, “Reduce” & “Recycle”, with 3 games related to these topics. The games were all hosted on one URL, so every time someone visited the URL by scanning a QR code, it would randomly and automatically load a different game; guaranteeing a different experience for every visit. We also created sets of social media templates to generate awareness about the games and to educate consumers on Tetra Pak’s commitment to sustainability.