We created the branding, logo, colour palette for a new fragrance subscription service. After putting together the positioning and brand guidelines we designed and created a WordPress and WooCommerce website to support the new subscription business. We created the branding, logo, colour palette for a new fragrance subscription service. For the freshly launched brand Scentropy, we created the social media presence from scratch.
Based on Scentropy's vision and a niche fragrance market analysis we created a strategy for Instagram and Facebook. Besides a noble appearance of the brand consistently across all channels, we designed regular posts on both platforms as well as frequent story content. From now on, the content will also be produced for the new platform Reels within Instagram. In addition to organic social media content, we also take care of targeted advertising placements on Instagram. These are broadcast in the news feed as well as in stories based on Scentropy's target group.