The DMA Institute is a global company, from the mar-tech world, they offer leading digital media analytics and intelligent insights to drive higher returns for the entire ecosystem. Although its a highly technical company, it also interacts with human beings, and both the technical and the human element is important and must be reflected in its image.
The DMAi team were looking for a full rebrand to assist them with their movements into other external markets outside of their local and current territories, and, ultimately, progress to a sale.
The Appetite team sought a non-aggressive colour contrast for its brand image, to distinguish both the human and technology elements of the brand and represent these two facets. Whilst, at the same time we needed to reflect a differentiation from their competition in a clear and positive way. This is the ‘Sweet contrast’, where we integrated and reflect two distinctly different elements, yet, where are both as important as the other.
We took on the challenge and reinvigorated the logo, created a tag line, and devised the brand-book, which set the rules for us to perfectly layer the new brand across all their marketing materials- from new stationery, business cards, email signatures to case studies. We designed and wrote their sales presentations, one-pagers and designed and built their beautiful and high functioning website. A beautifully cohesive set of strong materials reflecting the personality and professionalism of the brand.
Within exactly one year from our full re-brand experience, the Amsterdam based company sold to Research Now SSI a large UK company. Success from all angles!