Connected Packaging

What is Connected Packaging?

Connected packaging is the integration of technologies with your product packaging design, enabling an enhanced user-experience, increasing product engagement and allowing for data collection that provides a deeper level of consumer behaviour analysis.

We are a creative tech company. Our solutions help our customers to achieve their brand objectives, driving in-store footfall, increasing awareness, maximising purchases and tracking it all in one seamless platform. Our multi-award winning creative campaigns and web apps, which are accessed by scanning the connected package,, educate and engage your users with interactive experiences, drive users to particular actions and campaign objectives, tracking users engagement behaviour down to a personal level.

Allowing brands to collect their own first-party data. Combining online with offline personas, our web apps connect with consumers, using the newest innovative technologies and drive users to a particular action through immersive experiences. Using our dashboards we can identify who redeemed which coupon, tell you how long someone interacted, manage competitions and store the data in one easy to access, real-time, GDPR compliant platform. Results are easy to access, download to CSV or even Google Slides presentations.

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Appetite Creative specializes in creating the most innovative and creative solutions, helping brands step-up their packaging game. We develop the package that best suits your brand.

  • Drive Awareness & Educate.

    Connected Experiences generate awareness. Brands launch new flavours, new products and boost education around brands' commitment to particular Corporate Responsibility sustainability programs. Connected Packaging is key to educate your consumers about a particular brand or product’s unique positioning and messaging through gamification.

  • Drive Sales.

    Boost sales with connected packaging by offering discounts, vouchers or sampling directly from the experience. We connect SMS, Whatsapp and email directly within the platform. Our Connected Experiences drive people to the nearest stores or participating locations where the products or samples will be available.

  • Collect First Party Analytics.

    Through first party data collection and analysis we can build market research around new flavour launches, allowing brands to understand their audiences better, and optimise campaigns. Our first party data can help build data stories and connect stats you never knew were connected. Connected Experiences can collect and build CRM databases with GDPR compliant data and help you become more customer-centric.

  • Digital Packaging.

    We help you create any package that features digital technology including QR codes, augmented reality, smartphone scanning and so on . Digital packaging solutions will provide the customers with a unique experience and your brand will definitely stay on the top of their minds for quite a long time!

  • Smart Packaging.

    Boost sales with connected packaging by offering discounts, vouchers or sampling directly from the experience. We connect SMS, Whatsapp and email directly within the platform. Our Connected Experiences drive people to the nearest stores or participating locations where the products or samples will be available.

  • Interactive Packaging.

    Interactive packages are a stunning way to make your product more engageable, memorable and more useful. Interactive packaging not only increases the value of the product for customers, but also allows consumers to interact with it, enhancing their experience with the brand.

Why Appetite Creative?

Ben & Jerry’s, Vodafone, TetraPak and Bacardi. What do they all have in common apart from being the greatest brands in their markets? They have all trusted Appetite Creative to create their connected packaging solutions, and they don’t seem to regret it. With our connected experiences, you can transform your packaging into a media channel through the use of technology.

Our Process

Define the Objectives

Each campaign has its own set objectives. In this phase we look at what we are trying to achieve and match that with the right technology and creative means in which we will achieve that. Once we know what we are trying to achieve we can pinpoint the correct experience for users to achieve that goal. Will we launch from connected packaging, digital display or outdoor? Do we need AR? gamification? Do we need social media to support?

01

Creative Process

Our teams of experienced UX design, graphic designers and specialist front and back end developers will then bring the project to life. Using a staging link for you and your team to be able to preview the project through the development process.

02

Launch

Once we are ready to Launch we will monitor closely the whole way through. We will keep a close eye to see if we can help optimise or offer suggestions during the campaign live phase and ensure. From our real-time dashboard which we can also brand for you, you will be able to download reports and graphs direct to pdf. Success!

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Connected Packaging
Case Studies.

Testimonial

"Appetite Creative’s innovative campaign was the ideal solution for us. Alongside Tetra Pak, they made sure they knew exactly what we needed then developed and delivered a campaign with precision and professionalism. Consistently communicative and flexible, the web redesign and quiz campaign have certainly helped to build awareness of our new Vitamin D and Calcium ‘good day’ milk drink and build engagement with our brand [2:13 minutes average time spent on the Quiz page, and 94% Quiz completion rate]."

Amir Maslic, Senior Product Manager, Emmi Schweiz

Let's Talk.

FAQs

If I have an idea for a digital game, can you implement it?

Every project is unique, but we have the best team of UX design, graphic designers and specialist front and back end developers always ready to be challenged with new ideas - so the most likely answer to your question is ‘Yes!’.

Can you implement this service in my already-existing app?

Yes, we can incorporate our connected packaging solutions in any app, so it is not a problem if you have created one already.

How long does it take for you to develop a connected packaging campaign?

That depends on what we need to do :) Average times are 4-12 weeks.

Do you provide a report on the campaign's performance?

Yes, you will have access to all relevant data about your campaign's performance. From our real-time dashboard, you will be able to download reports and graphs direct to pdf.

What metrics can you track?

We can track scans, engagement time, any particular game metric, location of scan amongst any custom metrics in particular you would like to track. All in real-time, so you can see exactly how your campaign is performing.

Coca Cola

Rani Float Juice

Hilton

Interactive Bot

Porsche

Porsche Audio Experience

Curry King

Run Game

Emmi

Gamification

PepsiCo Games

Gamification

SEE ALL OF OUR WORK

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