Project Overview
A whole social media strategy, including original content, interactive polls and engagement with the followers through captions, comments and messages
Challenge
The challenge was to grow the engagement on Spotahome’s Global and Spanish Facebook accounts, and their Spanish Instagram account. The goal was to maintain their current followers and also gain new ones whilst increasing engagement all around.
Solution
Our solution was to create visually stimulating content paired with engaging captions, together with hashtags. We also created interactive polls to target their audiences. We also integrated blog posts and ran promo ideas such as competitions. We also directly engage with their followers by responding to all messages and comments, using a message template given to us by Spotahome ensuring consistency in the brands messaging.
Results
We’ve built a long lasting relationship with the Spotahome team. Since our management of their social media accounts, which includes the Global and Spanish Facebook accounts and their Spanish Instagram account, we’ve managed to increase their engagement, reach, and followers.
